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Build AI agents for your content creation workflows

Gumloop helps content teams build AI agents for blog drafts, repurposing transcripts, newsletters, decks, and more — personalized to your brand voice, audience, and channels.

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Case study

Draft a launch blog for our Reimbursements feature shipping next week. Audience is finance ops leads at SaaS companies. Match the voice from our Spend Cards launch post.

Gumloop

Draft is staged in Google Docs — 624 words, 3-min read, voice-match score 0.91 vs the Spend Cards post. Here's the pitch and the structure I went with:

📝 Working title (open to swap)

Reimbursements: paid before the close

Mirrors your Spend Cards headline pattern — punchy, no "we are excited", positions against the slow-close pain finance ops leads actually feel.

🎯 The angle

Every competitor leads with features (mobile-first, 24-hour, policy-aware). You're leading with time-to-payout because that's the only differentiator that's a number, not a claim. The lede:

Most reimbursement tools shorten the wait. Foliopay ends it. Submit, approve, paid — under 30 seconds, before your morning coffee gets cold.

🏗️ Structure (from Foliopay launch playbook)

Section	Word count	Notes
Lede + stat	60	Sub-30s payout claim, anchored to the spec
The pain	110	5–10 day reimbursements, manual GL coding, late policy violations
What's shipping	180	3 capabilities: instant payout, auto-coding, inline policy
How it works	140	One screenshot per step, ERP sync called out
Who it's for	70	Finance ops at 50–500-person SaaS
CTA	64	"Open a Foliopay account in 4 minutes →" — exact match to Spend Cards CTA

🆚 Where it differentiates (competitive table baked in mid-post)

	Foliopay	Crestpay	Vaultline	Anchormark
Payout speed	<30s	1–2 days	24h	3–5 days
Card required?	No	Yes	No	No
Auto-coding to GL	Yes	No	No	No
Inline policy	Yes	Yes	No	No

🔗 Internal links woven in (for SEO compounding)

/spend-management → "the same spend graph that powers..."
/corporate-cards → "if you're already on Spend Cards..."
/integrations/netsuite → "syncs the entry the moment it's coded"

📋 Voice check (matched to Spend Cards post)

✅ No "excited", "thrilled", "revolutionary"
✅ Second person, present tense throughout
✅ Average paragraph: 2.4 sentences
✅ Closing CTA: exact pattern match
✅ One stat in the lede, one example in section 2

Draft is in Google Docs / Marketing / Drafts / 2026-Q2 / Reimbursements launch — DRAFT v1. Want me to push the inline screenshots from the spec, or wait for review first?

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Built for content marketers, editorial teams, agencies, and creators

1. Give your agent superpowers by connecting apps

Google Docs

Notion

Perplexity

Webflow

Everything you need to make great content is already inside your company

Your agents can pull from Slack, emails, documents, calls, tickets, and your codebase to turn it into polished, on-brand content ready to ship.

Without Gumloop

With Gumloop

Without vs. With Gumloop

You spent an hour interviewing a customer or expert. Turning the transcript into a publishable article takes another full day.

Your agent reads the transcript, pulls the strongest quotes, structures the piece, and drafts in your voice, leaving you with a near-final article to refine.

A solid article brief means digging through past articles, customer threads, sales calls, and Ahrefs to find what your audience actually cares about.

Your agent pulls from your past content, customer conversations, and SEO tools, then hands back a structured brief with angles, keywords, statistics, and source links.

Every claim, stat, and quote needs to be verified against its source. Manually re-reading every link and doc before publish takes hours.

Your agent verifies every fact, quote, and link against the original source, flagging anything misquoted, mislinked, or gone stale before you hit publish.

Pre-publish review is a checklist by hand: brand voice, structure, technical SEO, AEO, POV. Skipping any of them shows up later.

Your agent runs the full audit against your brand guide and SEO standards in one pass, flagging weak headlines, off-voice paragraphs, missing schema, and broken structure.

Compliance review adds days to every publish. Legal flags claims you can’t always predict, and revisions ping-pong for a week.

Your agent runs a first-pass claims and compliance check against your guidelines, flagging risky language and suggesting safe alternatives before it reaches legal.

Build your content agents once, run them everywhere, and refine their voice as you go

Connect your tools

Plug in Google Docs, Notion, your CMS, Slack, social channels, and 100+ MCP servers so your agents work where your content already lives.

Choose your AI model

Pick the latest models from OpenAI, Anthropic, Google, and more to fit any task, and switch any time. All built into Gumloop, no API keys required.

Add custom skills

Skills are what make an agent yours. Teach it your voice, your audience, your CTAs, and your channel rules. Every teammate’s agent uses those skills automatically.

Publish straight to your CMS

Push approved drafts to WordPress, Webflow, or Notion with metadata wired in.

Verify every claim against the source

Verify every fact, quote, and link. Flag what's misquoted or stale.

Run a pre-publish quality audit

One pass for voice, structure, SEO, AEO, and POV before publish.

Bundle into multi-channel posts

Turn one source into a case study, LinkedIn posts, newsletter, and clip.

Kat

Max

Brief your agents like a teammate

Tag your agents in Slack or email. Your agent drafts, edits, fact-checks, or rewrites right where the conversation already happens.

Slack

Coming soon:

Microsoft Teams

Gmail

#content-team

MessagesAdd canvasFiles

Lizzy9:24 AM

@Contentbot What should we write about this week? Pull from #wins, customer calls, and shipped work.

💬2✍️1

Marcelo11:48 AM

@Contentbot Fact-check the Reimbursements draft against the product spec. Flag anything that doesn't match.

💬1🔍1

Lejla3:02 PM

@Contentbot What's slipping on the content calendar this week?

💬1📅1

Keep them running in the background

Schedule daily article drafts, weekly newsletters, and round-the-clock social posting. Your agents work in the cloud while you focus on the editorial calls.

Article Pipeline

Daily at 9 AM PST

Monitoring.

Newsletter Curator

Weekly on Fridays

Monitoring.

Social Scheduler

Every 4 hours

3 posts queued

Orchestrate multi-agent workflows

Have agents hand off the work. Your research agent pulls sources, your writer agent drafts, and your distribution agent schedules everything across channels.

Research Agent

Pulled brief + voice docs

Writer Agent

Drafted article + 3 posts

Distribution Agent

Queued CMS + LinkedIn

Share with your team

Roll out a content agent with role-based access. Editors edit, viewers run, admins govern.

KatherineAdmin

MaxEditor

MarceloEditor

LizzyViewer

LejlaViewer

AronViewer

GonzaloAdmin

RahulViewer

WasayEditor

Watch them get smarter

Every interaction sharpens the agent. Every approved draft, every edit you make, every post that lands gets captured, compounded, and shared back.

+12 skills learned this week

Cite original sources

Use Acme tone

Q3 launch facts

Skip self-promo blogs

Approved CTAs only

Customer story library

Brief = keyword + 5 H2s

Avoid jargon list

Every interaction adds to your team's collective playbook.

Get started with popular content templates

Battle-tested workflows you can copy in one click, from blog drafting to multi-channel repurposing.

LinkedIn Research & Content Creator

Research topics on LinkedIn and auto-generate posts grounded in real signals from your audience.

Social Media Content Copilot

AI copilot for drafting and managing posts across all your social channels in one workflow.

Email to LinkedIn Post Automation

Turn Gmail content and AI-generated drafts into ready-to-schedule LinkedIn posts.

Video Transcript & Summary

Pull a transcript from any video and summarize the key moments, ready to repurpose.

With enterprise-grade infrastructure and security

Role-based access control

Manage reusable roles, shared credentials, and secrets with scoped access controls.

Virtual private cloud deployments

Deploy Gumloop in your own cloud.

Anthropic

OpenAI

Gemini

DeepSeek

AI model restrictions

Control which AI models teams can use. Set guardrails and enforce spend policies.

Usage monitoring

Track organization-wide credit usage in real time. Implement budget and quota controls to avoid surprises.

TODAY

KatherineCreated an Agent

AronSet up a Slack Trigger

GonzaloConnected Salesforce

WEDNESDAY

MarceloShared a Private Chat

MaxCreated a New Team

Audit logging

Capture detailed audit trails for actions across the organization to understand where data is flowing.

AI proxy support

Bring your own API keys and route requests through your own proxy.

Single Sign-On

Securely streamline identity and access management.

Zero Data Retention

Gumloop never uses customer data to train AI models. For third-party models, we have Zero Data Retention (ZDR) agreements and Data Processing Addendums (DPAs).

SOC 2 Type II Certified

Gumloop is committed to security, and is compliant with SOC 2 Type II and GDPR. Visit trust.gumloop.com to learn more.

Resources to help you go further

Self-paced courses, live cohorts, and expert-led webinars to help you become an AI-powered content operator.

Gumloop University

Self-paced courses and certifications — from your first agent to advanced multi-step workflows.

Live Cohorts

Group workshops where you build alongside other teams — taught by Gumloop experts.

Webinars

Live demos, deep-dives on new features, and expert sessions you can join or watch on-demand.

Documentation

Step-by-step guides, API references, and best practices for building production-ready agents.

Tasks automated to date

9876543210.,

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