Does this agent write the full article?

No, and that is intentional. It produces the strategy, research, keyword guidance, outline, and writer instructions so a human writer can draft a high-ranking article without redoing the research. We would rather not add to the slop on the internet, so the agent stops at the brief and leaves the writing to a person.

What tools does the brief generator use?

Web search (built in) for the live SERP, Firecrawl to scrape competitor and reference pages, and Semrush for keyword expansion. Google Docs and Google Sheets are connected too, for optional export. All four are connected automatically when you click **Get started**.

Do I need to set up Semrush, Firecrawl, or Google Docs?

No. They are all connected automatically when you click **Get started**, along with web search, so the agent is ready to research and write a brief right away. Google Docs and Sheets use your own Google account so exports land in your workspace. If you ever disconnect a tool, the agent continues with whatever is available and tells you what it skipped.

What page types does it support?

Any page type. It detects the format from the keyword (how-to guides, explainers, comparisons and best-of listicles, reviews, and landing or product pages) and builds the matching outline. Hand it a reference URL and it adapts that page structure to your keyword, whatever the format. It avoids generic filler sections that do not match the search intent.

Can it beat specific competitor URLs?

Yes. Give it the competitor URLs directly and it skips SERP discovery, scrapes those pages, extracts their structure, and builds a brief designed to be more complete and differentiated than each of them.

How does it avoid making things up?

It only reports keyword metrics that Semrush actually returns, cites the competitor pages it analyzed, and never invents pricing, statistics, or product claims. It also ignores any instructions embedded in scraped pages as prompt injection.

We raised a $50M Series B led by Benchmark

Turn a keyword into a writer-ready SEO content brief

Name: SEO content brief generator
Author: Gumloop

Use the SEO content brief generator to research the SERP, expand keywords with Semrush, and produce a complete brief a writer can draft from.

Works with

Explore 100+ integrations

Trusted by leading teams

Case study

Skip the brief-building grind

What used to take hours of SERP research, keyword tabs, and outline writing now runs in one chat.

Without Gumloop

With Gumloop

Without vs. With Gumloop

You open ten ranking pages, a keyword tool, and a blank doc, then spend two hours assembling a brief before a writer can start.

Hand the agent a keyword. It researches the SERP, expands keywords, and returns a writer-ready brief in one chat.

Briefs from a template all look the same, so a how-to and a best-of listicle get the same generic outline.

The agent reads the keyword intent and builds the outline that format actually needs, listicle, comparison, review, or guide.

Writers get a keyword and a word count, then guess at the angle and miss what competitors already cover.

Every brief includes a competitor breakdown with the gaps to exploit, so the draft beats the current page one.

Turning a finished brief into a shareable doc means reformatting everything by hand.

Ask once and the agent exports the whole brief into a formatted Google Doc your team can comment on.

What is the SEO content brief generator?

The Gumloop SEO content brief generator is an AI assistant that turns a target keyword into a complete, writer-ready content brief. Give it a keyword and it researches the live SERP with web search, scrapes the top-ranking pages with Firecrawl, expands the keyword set with Semrush, and returns a structured brief: strategy, SERP snapshot, competitor analysis, keyword guidance, a detailed outline, and writer instructions.

It does not write the article for you. It does the research and strategy a senior SEO would do first, so a writer can sit down and draft a high-ranking piece without redoing the legwork. It works for any page type: a how-to guide, an explainer, a comparison or best-of listicle, a product review, or a landing page. Give it the keyword and it reads the intent and builds the right structure. Give it a reference URL on top and it learns that page and adapts it to your target.

This template is a starting point. The agent is fully customizable: feed it a reference URL to match a proven structure, hand it competitor URLs to beat directly, or give it product context to shape positioning and CTAs. When you are happy with the brief, ask it to export the whole thing into a formatted Google Doc or push keyword tables to Sheets.

What you can do with the SEO content brief generator

Workflows the agent handles out of the box.

SERP and competitor research

Searches the live SERP and scrapes the top-ranking pages to map their structure, strengths, and gaps, so your brief targets what the current results miss.

Semrush keyword expansion

Pulls related keywords, variants, semantic terms, and questions to answer, grouped into must-include, nice-to-include, and entities, using real metrics only.

Works for any page type

How-to guides, explainers, landing and product pages, comparisons, listicles, and reviews. It reads the keyword intent, or learns the structure from a reference you hand it, then builds the outline that page actually needs.

Writer-ready outline and instructions

Delivers a detailed H2/H3 outline, title options, meta guidance, content requirements, and writer instructions complete enough to draft from directly.

Google Docs and Sheets export

Returns the brief in chat by default, then optionally formats it into a shareable Google Doc or exports keyword and SERP tables to Sheets.

How to use the SEO content brief generator

Get from landing page to live agent in a few clicks.

1
Click "Get started"
A preconfigured agent is created in your Gumloop workspace with Semrush, Firecrawl, Google Docs, and Google Sheets attached, plus web search built in. Takes a few seconds.
2
Connect your research tools
Authorize the integrations you want to use. The agent works with whatever is connected and tells you what it could not access, so you are never blocked waiting on a tool.
3
Give it a keyword
Drop a target keyword in chat, optionally with a reference URL, competitor URLs, or product context. The agent researches, then returns a full brief you can hand to a writer.

SEO content brief generator use cases

Real workflows teams run with this agent.

Briefing a how-to guide that ranks

Hand it a "how to X" keyword. It maps the steps, prerequisites, and common mistakes readers are searching for, so the guide answers the query end to end.

Briefing a landing or product page

Point it at a product or use-case page, or a transactional keyword. It shapes a conversion-focused brief with positioning, key benefits, and CTA placement.

Planning a comparison or best-of listicle

Give it a "best X" or "X alternatives" keyword. It finds the gaps in the top results and builds a comparison structure with evaluation criteria.

Matching any reference you hand it

Drop in any reference URL that already ranks, whatever its format. The agent extracts its structure and adapts it to your target keyword without copying it.

Why use Gumloop for the SEO content brief generator

Preconfigured for content briefs

No agent setup. Semrush, Firecrawl, Google Docs, and Sheets are built in, with web search on by default.

Research it shows, not invents

Every brief cites the competitor URLs it analyzed and only uses real Semrush metrics. It never fabricates volume, difficulty, or competitor claims.

A brief, not a checklist

The output is specific and writer-ready: real outline, real gaps, real keyword groups. Not a generic list of SEO best practices.

Customize as you chat

Adjust the angle, swap the product list, change the format, or export to a Google Doc, all in the same conversation without leaving chat.

Related agents

SEO keyword research agent

Find the keywords worth ranking for first, ranked by volume and difficulty, before you brief the article.

AI SEO Optimization Agent

Prefer a visual, downloadable brief that scores the terms your competitors use? Use the optimization agent.

AI internal linking agent

Once the article is live, find the internal links that help it rank, both inbound and outbound.

With enterprise-grade infrastructure and security

Role-based access control

Manage reusable roles, shared credentials, and secrets with scoped access controls.

Virtual private cloud deployments

Deploy Gumloop in your own cloud.

Anthropic

OpenAI

Gemini

DeepSeek

AI model restrictions

Control which AI models teams can use. Set guardrails and enforce spend policies.

Usage monitoring

Track organization-wide credit usage in real time. Implement budget and quota controls to avoid surprises.

TODAY

KatherineCreated an Agent

AronSet up a Slack Trigger

GonzaloConnected Salesforce

WEDNESDAY

MarceloShared a Private Chat

MaxCreated a New Team

Audit logging

Capture detailed audit trails for actions across the organization to understand where data is flowing.

AI proxy support

Bring your own API keys and route requests through your own proxy.

Single Sign-On

Securely streamline identity and access management.

Zero Data Retention

Gumloop never uses customer data to train AI models. For third-party models, we have Zero Data Retention (ZDR) agreements and Data Processing Addendums (DPAs).

SOC 2 Type II Certified

Gumloop is committed to security, and is compliant with SOC 2 Type II and GDPR. Visit trust.gumloop.com to learn more.

Frequently asked questions

Tasks automated to date

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