Build AI agents for competitor analysis
Gumloop's AI agents handle gap analysis, pricing tracking, ad monitoring, digests, and battle cards. Build them, tailored to your category, competitors, and positioning.
Powering the best teams
Built for product marketing, competitive intelligence, founders, and sales
1. Give your agent superpowers by connecting apps
Firecrawl
Ahrefs
Perplexity
Google Sheets
Deep research on every competitor. All at once.
AI agents pull pricing, content, ads, and positioning across your full competitive set, refreshed on whatever cadence you choose.
Build your competitor agents once, run them everywhere, and refine their signal as you go
Connect your tools
Plug in Firecrawl, SerpAPI, Apify, the Meta Ad Library, Apollo, your warehouse, and 100+ MCP servers so your agents work where your competitive data already lives.
Choose your AI model
Pick the latest models from OpenAI, Anthropic, Google, and more to fit any task. Switch any time. All built into Gumloop, no API keys required.
Add custom skills
Skills are what make an agent yours. Teach it your category, your competitor list, your signal threshold, and the way your team likes its digests written.
Interact with agents like colleagues
Tag agents in Slack or email and your competitive intel comes back like a teammate would, right in the channels where the team is already talking.
Coming soon:
#competitive-intel
@Watchbot I have a Vaultline deal Friday. What should I lead with?
@Watchbot Did Crestpay change their pricing this week?
@Watchbot What did Anchormark ship in the last month?
Keep them watching in the background
Schedule daily pricing diffs, weekly competitor digests, and continuous ad-library scans. Your agents never sleep, and you never miss a move.
Pricing Tracker
Daily at 6 AM PST
Competitor Digest
Weekly on Mondays
Ad Library Scan
Every 4 hours
0H
2H
4H
6H
8H
Orchestrate multi-agent workflows
Hand off the work. Your watcher agent flags a competitor move, your research agent deep-dives, your battle-card agent updates sales the same hour.
Watcher Agent
Pricing change detected
Research Agent
Pulled positioning + reviews
Battle Card Agent
Updated SFDC card SAL-9847
Share with your team
Roll out a competitive intel agent with role-based access. PMM edits, sales runs, leadership governs.
Watch them get smarter
Every interaction sharpens the agent. Every pricing alert that mattered, every digest that landed, every battle card that closed a deal. Captured, compounded, and shared back.
Every interaction adds to your team's collective playbook.
Get started with popular competitor templates
Battle-tested workflows you can copy in one click. From gap analysis to pricing watchers and battle cards.
Brand Competitor Ad Analysis
Pull competitor ads, cluster the messaging, and surface where you can differentiate.
Deep Scraper: Complete Website Intelligence
Scrape any competitor end-to-end and surface their positioning in one pass.
Repurpose a Competitor's Blog Post
Turn a competitor's blog post into a stronger version in your brand voice.
Competitor Feature Monitoring & Alerts
Watch competitor feature pages and alert your team the moment something ships.
With enterprise-grade infrastructure and security
Role-based access control
Manage reusable roles, shared credentials, and secrets with scoped access controls.
Virtual private cloud deployments
Deploy Gumloop in your own cloud.
Anthropic
OpenAI
Gemini
DeepSeek
AI model restrictions
Control which AI models teams can use. Set guardrails and enforce spend policies.
Usage monitoring
Track organization-wide credit usage in real time. Implement budget and quota controls to avoid surprises.
TODAY
WEDNESDAY
Audit logging
Capture detailed audit trails for actions across the organization to understand where data is flowing.
AI proxy support
Bring your own API keys and route requests through your own proxy.
Sign in with Okta
Single Sign-On
Securely streamline identity and access management.
Zero Data Retention
Gumloop never uses customer data to train AI models. For third-party models, we have Zero Data Retention (ZDR) agreements and Data Processing Addendums (DPAs).
SOC 2 Type II Certified
Gumloop is committed to security, and is compliant with SOC 2 Type II and GDPR. Visit trust.gumloop.com to learn more.
Resources to help you go further
Self-paced courses, live cohorts, and expert-led webinars to help you become an AI-powered competitive intel operator.
Gumloop University
Self-paced courses and certifications — from your first agent to advanced multi-step workflows.
Live Cohorts
Group workshops where you build alongside other teams — taught by Gumloop experts.
Webinars
Live demos, deep-dives on new features, and expert sessions you can join or watch on-demand.
Documentation
Step-by-step guides, API references, and best practices for building production-ready agents.
Tasks automated to date
Build your first agent