Here's the picture for Foliopay's Reimbursements launch — what you already own, where the gaps are, and how to compound on day one.

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🏰 Your topical authority (what to lean on)

You already rank top-10 for these spend & cards foundation keywords. They're your link equity and topical signal — every launch article should internal-link from them:

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🕳️ Where the gaps are (open SERPs you can claim)

High-intent reimbursement keywords where you're invisible (not in top 50) and a direct competitor is winning:

⚠️ "Reimbursement software" at 2,400/mo with no Foliopay result on page 1 — biggest hole. "Instant reimbursements" has zero strong competitors — that's a free win.

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🎯 Recommended launch cluster

Pillar page (publish day-of-launch):

• /reimbursements — target "reimbursement software" + "expense reimbursement"

3 supporting articles (publish over the 2 weeks after):

• /blog/automated-reimbursements-guide → target "automated reimbursements"
• /blog/employee-reimbursement-software-comparison → target "employee reimbursement software"
• /blog/instant-reimbursements-explained → target "instant reimbursements"

All three internal-link to the pillar. The pillar internal-links back to /corporate-cards (#4) and /spend-management (#5) — that's where your existing authority transfers down into the new cluster.

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📈 Estimated lift, if executed

• 90 days: ~3,400 net new visits/mo (pillar + supporting at top 10)
• 180 days: ~6,800 net new visits/mo (clusters typically reach top 5)

Want me to draft the pillar page brief first, or push the cluster plan to a Google Sheet for the team?