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Onboarding Funnel Analysis

Where are we losing people in the onboarding flow?

Gumloop

Here's where you're losing people:

🚨 Biggest drop-off: Dashboard → Attempted Integration 46% of users who view the dashboard never even try to connect an integration — that's 1,432 people falling off in a single step. This is your #1 problem.

⚠️ Secondary drop-off: Attempted → Completed Integration Of the users who do try, 37% fail to complete it. Combined, only 22% of signups make it through the integration step at all.

Step	Users	Drop-off
Signed Up	4,820	—
Completed Profile	3,940	18%
Viewed Dashboard	3,105	21%
Attempted Integration	1,673	⚠️ 46%
Completed Integration	1,056	⚠️ 37%
Ran First Automation	712	33%
Fully Onboarded	481	32%

Only 10% of signups make it all the way through onboarding. The integration step is clearly the wall. Want me to break this down by acquisition channel, plan tier, or look at which specific integrations are failing most?

Does it depend where they came from?

Gumloop

Yes — channel makes a massive difference. Here's the breakdown:

🟢 Referral is your best performer by far 38% of referral signups fully onboard. They're the most motivated to connect an integration (70% attempt it) and complete it at the highest rate (87%).

🟡 Organic is strong on completion, weak on attempt Organic users who try an integration almost always finish (99% completion rate) — but only 48% ever attempt one.

🔴 Paid Ads is a black hole 1,540 signups — your biggest volume channel — but only 4.7% fully onboard. Only 40% attempt an integration, and of those, barely half finish.

Channel	Signups	Attempted	Completed	Onboarded	Conv %
Referral	710	70%	87%	270	38%
Organic Search	1,820	48%	99%	456	25%
Direct	510	50%	80%	98	19%
Product Hunt / Social	240	36%	72%	22	9%
Paid Ads	1,540	40%	47%	72	⚠️ 5%

The two clearest actions:

Investigate why paid users abandon the integration step — are they the wrong ICP, or is the onboarding experience failing them specifically?
Invest more in referral — it converts at 8× the rate of paid. Even a modest referral incentive program could move the needle significantly.

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