Grow your audience with an AI social media agent
The social media agent analyzes your Instagram and TikTok content, finds what is working, researches trends in your niche, and builds a data-driven content calendar in Google Sheets.
Trusted by leading teams
Stop guessing what to post and let your own data decide
The agent analyzes what already works on your accounts, finds the trends worth riding, and turns both into a content plan you can post.
What is the Social Media Agent?
The Gumloop AI social media agent is a content strategist for creators that works from your real numbers. It pulls your recent posts and reels from Instagram and your videos from TikTok, ranks them by engagement, and tells you which hooks, formats, and lengths actually perform, instead of handing you generic advice you have heard a hundred times.
It does not stop at analysis. The agent researches what is trending in your niche, searching hashtags and top content on both platforms to surface rising sounds, formats, and challenge templates while they are still early. It compares you against the peers and competitors you name, finds the content gaps they are filling and you are not, and reads your comments to understand what your audience is actually asking for.
Then it turns all of that into a plan you can act on. It recommends specific video ideas with a hook, a format, a length, suggested hashtags, and a posting time, each one tied to a data point from your own account. When you are ready, it builds a dated content calendar in Google Sheets so a week of posting is mapped out instead of improvised.
What you can do with the Social Media Agent
Workflows the agent handles out of the box.
Performance analysis across platforms
Pulls your recent Instagram posts and TikTok videos, ranks them by engagement, and shows which hooks, formats, and lengths win on each platform.
Trend and hashtag research
Searches hashtags and top content in your niche on both platforms to surface rising sounds, formats, and templates before they saturate.
Competitor and gap analysis
Pulls the recent content of the peers you name, finds what is working for them, and flags the content gaps you can move into.
Data-backed content ideas
Recommends specific ideas with a hook, format, length, hashtags, and posting time, each tied to a number from your own account.
Content calendar in Google Sheets
Builds a dated plan in a sheet with date, platform, idea, hook, format, hashtags, and status, so a week of content is mapped out, not improvised.
How to use the Social Media Agent
Get from landing page to live agent in a few clicks.
- 1
Click "Get started"
A preconfigured agent is created in your Gumloop workspace with Instagram, TikTok, and Google Sheets connected and the strategy playbook loaded into its instructions.
- 2
Give it your handles
Tell it your Instagram and TikTok usernames and your niche. It pulls your recent content, analyzes engagement, and shows you what is working and what is not.
- 3
Get ideas and a calendar
It recommends specific videos backed by your data and current trends, then builds a dated content calendar in Google Sheets for the ideas you choose.
Social Media Agent use cases
Real workflows teams run with this agent.
Figure out what to post next
Turn a vague "I should post something" into three specific, data-backed video ideas with a hook and a format pulled from what already works on your account.
Ride trends early
Find the sounds, formats, and hashtags rising in your niche this week, so you make the trend video while it is still climbing instead of after it peaks.
Learn from competitors
See what is working for the creators you compete with, spot the formats they own, and find the gaps where you can win attention they are missing.
Plan a posting week
Generate a two-week content calendar in Google Sheets with the platform, idea, hook, format, hashtags, and best posting time filled in for every slot.
Why use Gumloop for the Social Media Agent
Built on your real numbers
Every recommendation references a specific data point from your own posts, so you get a strategy for your account, not recycled best practices.
Specific, not generic
Instead of "post more consistently," it tells you which format, length, and hook to use next and why, with the numbers behind the call.
Both platforms in one place
It analyzes Instagram and TikTok together, so you can see what travels across platforms and what needs to be made differently for each.
From insight to calendar
Analysis, ideas, and a dated content plan in Google Sheets all happen in one chat, so research turns into a posting schedule without switching tools.
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Frequently asked questions
Tasks automated to date
Try the Social Media Agent