15 marketing AI agents teams are using in 2026

And I’ve never been more excited to work in marketing than I ever have been. The past few years have been insane when it comes to AI.

First, I was skeptical. Then, I was scared it would take my job. Then, I became excited about how much more productive I could be.

Listen up, right now is the best time it’s ever been to work in marketing. Don’t let the headline fool you.

If you start using AI marketing agents to help you in your work, you’re going to be ahead of most people who are worried about job security.

I’ve spent the past 18 months trying to become the best AI-powered marketer I can be. I’ve found a handful of workflows and agents that have helped me speed up my work.

And no, I’m not talking about generating AI slop. I’m talking about having an assistant that is very context-aware in a specific domain of marketing.

An SEO AI agent. A TikTok AI agent. A Google Ads AI agent. I’m talking very channel-specific.

This is how you win with AI as a marketer.

Okay, no more rambling from me. Let’s go over what these agents are, what they can do, how to create one, and then a handful of different use cases, plus templates.

What are AI marketing agents?

AI marketing agents are assistants that can complete marketing-related tasks on your behalf. You first give them access to any tools in your tech stack, set whatever LLM AI model you want its “brain” to have, and then you give it a set of instructions and skills on how it should behave and key guardrails it should be aware of.

From there, you can talk to it in natural language and ask it to do anything using the tools you gave it access to. For example, you can integrate your Google Ads account with an AI agent, and then you can simply ask the agent what campaigns are performing well (or aren’t), and it will respond with the right information.

You can also have the agent manage your ad campaigns and turn off certain ad sets or launch new campaigns. It really can do anything you tell it to once it has access to your tools and you give it instructions.

But the ads example is just one of many use cases of AI agents in marketing. I’ll show you over 15 different ones I’ve used to help spark some inspiration.

And also, you can integrate your AI agent with Slack so you can interact with it like a coworker. So the agent can be where you are, instead of you having to use a dedicated dashboard to interact with it.

Okay, before I get into the list of AI marketing agents, let me briefly go over how they’re built so you can easily edit any of the examples we’ll go over.

How to build an AI marketing agent

Every year that goes by, heck, every month, it gets easier than ever to create an AI agent. Just a couple of years ago, you had to know how to code, and existing tools that promised to build AI agents were just glorified automated workflows.

But now we have tools that can help you build autonomous agents that can make decisions on their own and run tasks in real time. They aren’t rigid workflows that you program once and that run the same predictable flow each time.

These are smart “robots” that can find the best solution to any task you throw at them. So now that we know the difference between an automated workflow and an AI agent, let me explain how they’re built.

To build an AI agent in 2026, all you need to do is:

1. Find an AI agent platform
2. Give it access to any tools it needs
3. Select an LLM model the agent should run on
4. Give it a set of skills and instructions on how to act
   

AI agent builders like Gumloop or even Claude Code make it super easy to build the foundation for your agent. These tools can integrate all your existing tools together using APIs or MCP servers and run tasks on your behalf.

A platform like Gumloop is great because it’s LLM agnostic. So you can use GPT, Claude, Gemini, Grok, or any other LLM model for your agent’s brain. But Claude Code is also really great, and I love it, it’s just that it only works with models from Anthropic, which makes sense.

From there, you need to give your agent instructions and guardrails. When it comes to Claude, these are called “skills.” But in most AI agent builders, like Gumloop, these are simply called instructions.

At the end of the day, it’s just a set of instructions.

And you can actually use the agent to help you create the instructions for the agent, how meta. My favorite way to do this is to first go through a marketing workflow manually. Maybe you use ChatGPT or Claude during a specific task, and that AI already has some context on what you did.

From there, you can ask ChatGPT or Claude to turn the workflow you just did “together” into a skill that you can give to your AI agent. Or you can also just tell the AI agent what you’re trying to do and have it generate instructions for you.

From there, you can run your agent and tweak the instructions as you use it. This way, the agent gets better over time.

But regardless of the platform, be it Claude or Gumloop, I hope you got a better idea of how they work and how you can build one. Now let me show you some really cool use cases of AI agents for marketing that you can start using today.

15 marketing AI agents examples you can use

Here are examples of AI agents for marketing:

1. Competitive SEO Analyzer
2. Blog SEO Audit and Optimizer Agent
3. Repurpose a Competitor's Blog Post
4. Turn a YouTube Video into a Blog Post Draft
5. Webflow Linkbuilder
6. X (Twitter) Agent
7. Reddit Reply Agent
8. X Viral Script Finder
9. Social Media Content Copilot
10. Google Ads Analyst
11. Google Ads Search Analyst
12. Data Analyst Agent
13. TikTok UGC Vetting Agent
14. Customer Case Study Agent with Airtable
15. UTM Builder Google Sheets Integration

Okay, let’s go over each one.

SEO & content AI agents

This first group of AI marketing agents help you with organic growth.

1. Competitive SEO Analyzer

• Category: SEO & Content
• Best for: SEO professionals and content marketers who need comprehensive competitor analysis and personalized SEO opportunities
• Integrations: Parallel, ChatGPT

This SEO agent analyzes your website, gives you personalized SEO opportunities, and creates a competitive SEO report. It uses the parallel API, which is really cool and one of my favorites as of recently when it comes to search APIs.

This agent can do up to 10 targeted web searches and extract all the information. It can also run technical audits on page audits, off-page signals, content strength, and keyword footprints.

And because it's an AI agent, you can chat with it and ask it for anything. So you can also get a detailed breakdown of your competitors' content, their backlinks, and even their keywords. It's extremely powerful and I'm actually blown away by what it can do.

You definitely want to check this one out if you work in SEO or content marketing.

2. Blog SEO Audit and Optimizer Agent

• Category: SEO & Content
• Best for: Updating and refreshing existing blog content to rank for more keywords
• Integrations: Semrush, Firecrawl API, Slack

This AI agent helps you take your existing content and optimize it for more keywords in Google. At the same time, you can use this agent to refresh your content, which is a great way to improve your AI visibility as well.

The agent integrates with Semrush to pull real keyword data to give you recommendations on how you should update your content. It also uses the Firecrawl API to do a web search and scan your competitors as well.

Because it is an AI agent, you can simply chat with it in any way you’d like. You can also add this agent to Slack (you could do this with all the agents in this list), so you can run all of these commands from a familiar messaging interface.

3. Repurpose a Competitor's Blog Post

• Category: SEO & Content
• Best for: Creating differentiated content by learning from top-ranking competitor articles
• Integrations: Semrush, Google Drive, Google Docs

Staying on the topic of blog posts, this agent can help you repurpose competitor blog posts and figure out where they have gaps so you can outrank them. While I never recommend going out and just copying other people’s blogs (I’ve had this happen to me, it’s quite annoying), I do think it’s good to learn from successful websites in your niche and try to reverse engineer what they’re doing.

You want to take inspiration from a handful of different websites and create your own style and format, something new and different, which is how I’ve been able to outrank billion-dollar companies as a solo operator on my personal blog.

So with this agent, you can have it draft a blog post or an outline simply by giving it examples of articles that you like. It can help you craft your own style to your company’s brand voice and give you a Google Doc to start writing your article. It can also write content for you, but I would be careful with any AI-generated content that is not useful and that your readers would regard as slop.

4. Turn a YouTube Video into a Blog Post Draft

• Category: SEO & Content
• Best for: Repurposing YouTube videos into SEO-friendly blog content
• Integrations: YouTube, Semrush, Google Drive

This agent helps you convert any YouTube video into a blog post. This is great if you’re already publishing YouTube videos on your company website and you want to repurpose them as written content.

In fact, I’ve noticed that websites that have YouTube videos embedded into their blog posts do better when it comes to SEO. For example, my blog ranks really high for AI marketing tools, and I also made a YouTube video about that topic and embedded it into the blog.

This agent also integrates with Semrush, so it can pull in real data. You can also create a template for the agent so it knows how to approach your blog post.

So you can give it your previous blogs on your website as examples and give it a set of instructions on your company’s voice and tone guidelines. This way, you can take transcribed YouTube videos and apply them to the same styling of content your blog already has.

5. Webflow Linkbuilder

• Category: SEO & Content
• Best for: Automating internal linking and building topical authority on Webflow sites
• Integrations: Webflow MCP, Exa

This agent is great for anyone that uses Webflow as their CMS. A big part of SEO is making sure you properly interlink your pages together and build topical authority. So this agent can automatically add internal links to blog posts and save them as drafts.

It works by integrating with the Webflow MCP, and it also uses Exa for doing web searches. It can scan your content, find relevant interlinking opportunities, and put them directly into your site.

It’s pretty powerful, trying to create an SEO AI agent that can handle a lot of the tedious, logical work when it comes to SEO. This way, you can focus on strategy, being creative, and writing content that is both engaging and turns readers into buyers.

Every SEO task outside of that can fall into admin work, which an AI agent can take over. This example is great for automating repetitive tasks when it comes to SEO.

Social Media & Community

6. X (Twitter) Agent

• Category: Social Media & Community
• Best for: Social media managers looking to analyze past posts and speed up content ideation on X
• Integrations: X (Twitter), Google Sheets, Google Docs

If you’re running social media for your company, there’s a good chance that you have an X account. This agent can go through all of your company tweets, analyze trends, and log them into a Google Sheet.

From there, it can create draft posts for you in a Google Doc so you can continue to grow your social media presence on X.

This agent is great for companies that are already posting on X and have a backlog of a ton of posts that the agent can learn from and analyze trends. So this one is mostly good for social media managers that already have a manual workflow going, but just want to use AI to help speed up the idea generation process.

7. Reddit Reply Agent

• Category: Social Media & Community
• Best for: Brand monitoring, sentiment analysis, and community-driven Reddit marketing
• Integrations: Reddit, Slack

Brandon has been a really popular tool as of recently, and this agent is designed to help you leverage Reddit in your marketing campaigns.

The great thing about Reddit is that it’s a very honest place on the internet when it comes to user feedback and product recommendations. There’s a whole army of marketers now trying to game the platform, which I don’t think is going to end well.

But for those that are using Reddit to genuinely help in other communities, and maybe you run your own subreddit for your niche product, this is a great agent to look into. It can help you spot sentiment shifts around your brand, understand what questions and problems people have, and give you an overall report of how your brand performs on Reddit.

The end result is that the agent can connect to your Slack and send you reports anytime you ask for them. It’s really powerful for anyone involved in Reddit marketing, and you should check it out.

8. X Viral Script Finder

• Category: Social Media & Community
• Best for: Finding viral tweet ideas and content formats in your niche
• Integrations: X (Twitter), Gmail

Going back to X, this agent can help you find viral tweet ideas by analyzing what’s currently working well in your niche. The agent scans through all high-engagement posts for a given hashtag, and it can find patterns, formats, and themes across the top-performing content.

From there, it can generate data-backed content suggestions on what’s trending now and what type of content you should lean into. It also tells you the format of that content that performs best.

This is a really cool agent because, like any AI agent, it’s customizable to you. It’s based on the questions you ask it, so you can get different metrics and be specific about looking for posts that have a lot of retweets, a lot of likes, or a high bookmark ratio, whatever you care about. This way, you can create your own criteria for what you believe are great posts that it should analyze.

9. Social Media Content Copilot

• Category: Social Media & Community
• Best for: Brands looking to analyze Instagram performance and generate new content ideas
• Integrations: Instagram, Google Sheets

If you’re using Instagram, then this is an agent you definitely want to check out. This agent can act as your Instagram content copilot that reviews your recent posts, pulls engagement data, and looks for patterns in what’s performing best.

From there, it can generate data-backed content ideas based on how your audience interacts with your current content. It can also help you figure out what to post next that has the highest likelihood of resonating with your audience.

This is great for any brand that is already posting on Instagram and has a few good posts, but maybe is running out of ideas for how to approach new content.

Paid Media & Analytics

10. Google Ads Analyst

• Category: Paid Media & Analytics
• Best for: Marketers who want quick, conversational insights into Google Ads performance
• Integrations: Google Ads, Slack
  

This is one of my favorite use cases for AI agents in marketing. It’s a Google Ads chatbot that you can simply ask questions about your campaigns. For example, you can ask how the conversion rate for a specific campaign name has been over the past week, and it’ll give you a full breakdown of conversions, clicks, CAC, and more.

It’s also really nice because you can integrate this AI agent into Slack, so you can simply tag the agent in a Slack message and ask anything related to your campaigns without having to log into your Google Ads dashboard and find the appropriate filters and views.

If you’re running Google Ads, I highly recommend using an agent that can help you chat with the data and give you quick insights, and this is that agent.

11. Google Ads Search Analyst

• Category: Paid Media & Analytics
• Best for: Finding competitor insights and uncovering opportunities for new Google Ads campaigns
• Integrations: Google Ads, Semrush, Exa

While the AI agent above can help you interact with and talk to your data, this Google Ads search agent is designed to help you find opportunities for new campaigns. It can find competitor ads, extract ad copy and bidding history through Semrush, and help you figure out what keywords you should be targeting.

It also integrates with Exa, so it can scan landing pages from your competitors and compare them against your own ads. This way, you can see how you stack up against all the landing pages bidding on the same keyword as you.

It’s extremely powerful when it comes to building out your campaigns with the help of AI analyzing everything. So use this agent when you’re trying to analyze competitors and launch new campaigns, and use the agent above (number 10) to interact with your existing campaigns that are already running.

12. Data Analyst Agent

• Category: Paid Media & Analytics
• Best for: Marketing teams that want to analyze data across multiple tools using natural language
• Integrations: Google BigQuery, HubSpot, Airtable, Google Sheets, Snowflake, Postgres, CRMs, Slack

Analyzing data is a huge use case for marketing teams using AI agents, and this agent is a general-purpose data analyst that can integrate with Google BigQuery to view all kinds of information. It can also integrate with other data sources like HubSpot, Airtable, Google Sheets, Snowflake, Postgres, CRMs, and more.

So really, wherever your data lives, this agent can integrate with it and run any command you ask. If you want to see which customers are most likely to churn, you can ask the agent. If you want to see which landing page brought in the most conversions this week, you can use this agent.

And the great thing is you can integrate this with Slack, so you can do all of this without leaving your Slack messages. It can act like a coworker that you just tag in Slack and ask questions about anything in your data.

And because this agent is built with Gumloop, your customer data stays safe and encrypted. Gumloop is SOC 2 and GDPR compliant, and many big companies like Instacart, Shopify, and Webflow integrate with their tools.

Content Vetting & Production

13. TikTok UGC Vetting Agent

• Category: Content Vetting & Production
• Best for: Brands running TikTok UGC campaigns and creator partnerships
• Integrations: TikTok, Slack

If you’re running UGC campaigns for your brand on TikTok, this agent can save you a lot of money. This TikTok UGC vetting agent can scan through potential creators you want to collaborate with and analyze their engagement rates.

All you do is give context on what your company is and the types of products and services it sells, and also the type of creators you want to work with. From there, you can define your ideal creator profile and give it information like how many followers they should have, how many likes their videos should get, the overall sentiment of their content, and more.

Then you can create a custom outreach message, so once a creator is vetted and approved as a good candidate, the agent can reach out to these people on your behalf. And again, just like all the other agents, you can integrate this with Slack so you can manage all of this directly in your messages.

14. Customer Case Study Agent with Airtable

• Category: Content Vetting & Production
• Best for: Product marketers and sales teams creating and managing customer case studies
• Integrations: Airtable, Exa, Google Calendar, Gmail

If you’re a product marketer, you know how important case studies are, and you probably spend a lot of time interviewing customers, writing case studies, and publishing them to your CMS.

This AI agent can act as your assistant in the process of creating customer case studies. Using Airtable, this agent can help you create a database of customer testimonials and case studies so you can stay organized and schedule interviews with customers.

It can help you create a CRM for your case studies, track customer evidence approvals, help you identify the best stories and testimonials to put on your website, and even schedule customer calls and draft emails.

It’s an overall assistant for anyone, whether you’re a product marketing manager or someone on the sales team, to help with launching case study campaigns.

Campaign Operations

15. UTM Builder Google Sheets Integration

• Category: Campaign Operations
• Best for: Marketing teams that want better attribution and campaign performance tracking
• Integrations: Google Sheets

A big part of marketing operations is helping teams better understand their campaign performance. This AI agent can help you quickly create UTMs for all of your campaigns so you can keep track of attribution and make sense of your performance data.

Whether you’re running email campaigns, doing a social media push, or running sponsorships with creators, this UTM builder can help you keep track of where your time and effort is driving a positive ROI.

And because this is a very logical workflow, it’s a great candidate for marketing automation. You can automatically generate a bunch of UTMs based on parameter suggestions and create a centralized place where you can track all of your URLs and the UTMs attached to them.

Assemble your AI agent team

At the end of the day, you don’t need one giant AI system that does everything. You want a small team of agents, each with a clear function, that supports how you already work. One for content creation. One for data analysis. One for paid media. One for follow-up and operations. 

This is where the actual value is in agentic AI.

The best teams I’ve seen use AI tools to support the entire customer journey. They help fill in the gaps and allow one person to do what it would have taken three people in the same amount of time.

From creating content, to analyzing performance, to improving the customer experience, these agents can work quietly in the background so humans can focus on strategy and decision-making. This is especially important for CMOs who need speed, clarity, and confidence across channels without adding more tools or headcount.

And this doesn’t stop at marketing. As AI website builders, CRMs, and analytics platforms continue to evolve, agents will become the glue between your tools. They will understand context, run tasks, surface insights, flag risks, and help teams move faster with fewer lines of communication.

If you want to start building your team of AI agents, my recommendation would be to start where you’re specialized. Only a specialized marketer deeply understands the inefficiencies in their workflows. Start using agents to fix those inefficiencies.

From there, you’ll get the hang of it and you can expand to other marketing disciplines. Or, you can help your team members do the same as you initially did.

Over time, you’ll become an AI-powered marketer and using agents will become second nature. In fact, you’ll be surprised if you see other marketers not using them

Now go out and build some marketing agents!