HubSpot MCP Server
Connect to the HubSpot MCP server to manage contacts, companies, deals, and engagement data across your HubSpot CRM using AI agents on Gumloop, Claude, or Cursor.
Installation
Get StartedCreate a Gumloop Account
To use this MCP, you need a Gumloop account. If you don't have one yet, you can create one for free.
Copy Your Server URL
Copy your MCP server URL and add it to your client. You'll be prompted to authorize on first use.
What is HubSpot MCP?
The HubSpot MCP server gives AI agents full access to your HubSpot CRM. That means listing, creating, searching, and updating contacts, companies, and deals. It also supports reading engagement data (calls, emails, meetings) and sending emails through HubSpot. Your CRM data becomes accessible to AI workflows without any coding.
If you’re a sales rep who spends hours updating CRM records, a RevOps team syncing data between tools, or a marketing team managing contacts, this integration removes the manual work. Your AI agent can update deal stages, create contacts from inbound leads, search for specific records, and generate reports — all without opening the HubSpot UI.
MCP stands for Model Context Protocol. It’s an open standard that gives AI agents a way to connect to external tools and services. Instead of writing custom HubSpot API integrations, managing private app tokens, or building Zapier workflows, you connect the HubSpot MCP server and let your AI agent manage your CRM through natural language.
What you can do with HubSpot MCP on Gumloop
Manage contacts
List, create, update, search, and retrieve contacts in your HubSpot CRM. Your AI agent can find contacts by email, name, or custom properties. Search uses HubSpot’s advanced filters for precise queries.
Manage companies
List, create, update, search, and retrieve company records. Pull company details including domain, industry, size, and location. Search companies with advanced filters and sorting options.
Manage deals
List, create, update, and retrieve deals in your pipeline. Track deal stages, amounts, close dates, and associated contacts. Your AI agent can update deal properties as opportunities progress.
Access engagement data
Pull engagement history for contacts including calls, emails, meetings, notes, and tasks. Get a complete picture of every interaction with a contact without manually checking activity timelines in HubSpot.
Send emails through HubSpot
Send emails to contacts directly through HubSpot. Useful for automated outreach workflows where your AI agent drafts personalized emails based on CRM data and sends them through your connected email.
Search with advanced filters
Use HubSpot’s full filter syntax to search contacts, companies, and deals. Filter by any property, combine conditions, and sort results. Your AI agent translates natural language queries into HubSpot search filters.
How to connect the Gumloop HubSpot MCP Server
- 1
Create a free Gumloop account
Sign up at gumloop.com. No credit card required.
- 2
Add the HubSpot MCP server
Copy your MCP server URL from Gumloop and add it to your preferred client (Claude, Cursor, or Gumloop workflows). You'll authorize on first use.
- 3
Start using HubSpot in your AI workflows
That's it. Your AI agent can now manage contacts, companies, deals, and engagement data across your HubSpot CRM. Use it inside a Gumloop automation, in Claude Desktop, or in Cursor.
HubSpot MCP use cases
Automated lead enrichment and scoring
When new contacts enter HubSpot, a Gumloop workflow can enrich them with data from LinkedIn, company websites, or other sources using MCP tools. The AI agent updates the HubSpot contact record with enriched data and assigns a lead score based on criteria you define.
CRM hygiene and data cleanup
Run automated workflows that search for duplicate contacts, incomplete records, or stale deals. The AI agent can merge duplicates, fill in missing fields from external data sources, and flag deals that haven’t been updated in a specified period.
Sales pipeline reporting
Pull deal data from HubSpot, have an AI agent analyze pipeline velocity, stage conversion rates, and forecast accuracy, then push a formatted report to Slack or Google Sheets. Automates the weekly pipeline review prep that RevOps teams spend hours on.
Personalized outreach at scale
Search for contacts that match your ideal customer profile, pull their engagement history and company data, then have an AI agent draft personalized emails referencing specific details. Send through HubSpot to keep everything tracked in the CRM.
Cross-platform CRM sync
Keep HubSpot in sync with other tools your team uses. When a deal closes, update the corresponding record in Google Sheets. When a meeting is logged, create a follow-up task in Linear. When a support ticket is resolved in Zendesk, update the contact’s HubSpot record.
Why use Gumloop for HubSpot MCP
No private app tokens or API key management
Most HubSpot integrations require creating a private app, generating access tokens, configuring scopes, and managing token rotation. Gumloop handles authentication via OAuth. Connect your HubSpot account once and you’re set.
Works with multiple MCP clients
Use the HubSpot MCP server in Claude Desktop, Cursor, or directly inside Gumloop workflows. Same endpoint, multiple clients.
Chain HubSpot with 100+ other integrations
Combine CRM data with Slack, Gmail, Google Sheets, Salesforce, LinkedIn, and other MCP tools in a single workflow. Enrich, analyze, and sync your HubSpot data across your entire stack.
Enterprise-grade and scalable
SOC 2 compliant, built for teams, with role-based permissions and dedicated support. Works for solo sales reps and large RevOps teams.
Free plan available
Test the HubSpot MCP integration on Gumloop’s free tier. Paid plans start at $37/month.
Frequently asked questions
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