Interact with AppLovin to run reports and manage advertising campaigns, creative sets, and assets

AppLovin guMCP Server

Get aggregated AppLovin campaign performance data (advertiser or publisher).

Columns to include, e.g. ['day','campaign','impressions','clicks','cost'].

Set to 'day' to pull cohort metrics instead of realtime.

Report end date as YYYY-MM-DD, a Unix timestamp, or 'now'.

Column filters mapping column name to value or list of values, e.g. {'platform': 'android'}.

Numeric filter expression, e.g. 'impressions > 0 AND revenue > 0'.

Negative column filters mapping column name to value or list of values.

Filter out rows where all numeric metrics are 0.

Sort mapping column name to 'ASC' or 'DESC', e.g. {'campaign': 'ASC'}.

Report start date as YYYY-MM-DD or a Unix timestamp (within the last 45 days).

get_report

Get aggregated asset-level campaign data for a preset time range.

Columns to include, e.g. ['asset_id','impressions','clicks','cost'].

Column filters (asset_id, asset_name, campaign, campaign_id, campaign_package_name, creative_set, creative_set_id) mapping name to value or list.

Numeric metric lower-bound filters mapping column name to number, e.g. {'impressions': 100}.

Numeric metric upper-bound filters mapping column name to number.

Negative column filters mapping name to value or list.

Sort mapping column name to 'ASC' or 'DESC'.

get_asset_report

Asset-level report rows with the requested columns.

Get aggregated asset-level campaign data for a specific date range.

Report end date as YYYY-MM-DD (within the last 45 days).

Column filters mapping name to value or list.

Numeric metric lower-bound filters mapping column name to number.

Report start date as YYYY-MM-DD (within the last 45 days).

get_asset_analytics_report

Get analytics for HTML/playable ad performance (impressions, interactions, challenge completion, errors).

Columns to include, e.g. ['day','asset_id','html_name','impressions','unique_interactions'].

Metrics are cohorted by default; set to 'event_day' to pull real-time metrics.

Column filters mapping column name to value or list of values, e.g. {'platform': 'ANDROID'}.

get_html_metrics

HTML/playable metric rows with the requested columns.

List campaigns on your account, optionally filtered by campaign IDs.

Pagination cursor from a previous response's next_cursor.

External campaign IDs to filter by (max 100). Do not combine with ids.

Campaign IDs to filter by (max 100). Do not combine with hashed_ids.

list_campaigns

Expected JSON keys: `items`, `next_cursor`. Pass next_cursor back as cursor to fetch the next batch (null when no more).

Bidding strategy, e.g. 'AUTO_BIDDING_WITH_CPM_BILLING'.

Budget settings. Use 'daily_budget_for_all_countries' (decimal string) or 'country_code_to_daily_budget' (map of country code to decimal).

End date in ISO 8601 UTC (e.g. '2025-08-31T00:00:00Z').

Goal settings. Include 'goal_type' (CPE, CPP, or CHK_ROAS), a goal value ('goal_value_for_all_countries' or 'country_code_to_goal_value'), and 'roas_day_target' / 'event_target' as required by the goal type.

Start date in ISO 8601 UTC (e.g. '2025-08-30T00:00:00Z'). Cannot be earlier than today.

Country targets for the campaign, e.g. [{'country_code': 'US'}].

Fully qualified destination URL including tracking parameters.

create_campaign

update_campaign

Get catalog and variant set information for dynamic ads configuration.

get_catalog_info

List creative sets on your account, optionally filtered by creative set IDs.

External creative set IDs to filter by (max 100). Do not combine with ids.

Creative set IDs to filter by (max 100). Do not combine with hashed_ids.

Maximum number of creative sets to return.

list_creative_sets

List creative sets grouped by campaign for a set of campaign IDs.

Campaign IDs to retrieve creative sets for (max 100).

list_creative_sets_by_campaign

Expected JSON keys: `campaign_count`, `creative_set_count`, `campaigns` (map of campaign ID to creative sets), `next_cursor`. Pass next_cursor back as cursor to fetch the next batch (null when no more).

Asset IDs to include in the creative set.

Campaign ID this creative set belongs to. Omit to create a standalone creative set.

ISO 3166-1 alpha-2 country codes to serve in. Defaults to all countries.

Destination URL that overrides the campaign-level URL.

Languages to serve in (e.g. 'ENGLISH'). Defaults to all languages.

create_creative_set

Campaign ID this creative set belongs to.

ISO 3166-1 alpha-2 country codes to serve in.

update_creative_set

Clone an existing creative set into a different campaign.

Campaign ID to clone the creative set into.

clone_creative_set

Add existing creative sets to one or more campaigns.

Campaign IDs to add the creative sets to (max 20).

add_creative_sets_to_campaigns

Remove a creative set from one or more campaigns.

Campaign IDs to remove the creative set from (max 20).

remove_creative_sets_from_campaigns

Remove one or more creative sets from all campaigns.

Creative set IDs to disassociate from all campaigns (max 50).

remove_creative_sets_from_all_campaigns

List creative assets on your account, optionally filtered by asset IDs or resource type.

list_assets

Upload creative asset files (HTML, image, or video) from the workspace to AppLovin.

Workspace file names to upload (max 40). Supported types: html, gif, jpeg, png, mp4, mov.

Set to true to read the files from the Gumloop workspace.

upload_assets

The upload ID used to check processing status.

Check the processing status of an asset upload request.

get_asset_upload_result

Upload status, summary, and per-file details.

Add one or more assets to multiple creative sets.

Asset IDs to add. Only active assets are allowed (max 10).

Creative set IDs to add the assets to (max 50).

add_assets_to_creative_sets

Remove an asset from multiple creative sets.

Creative set IDs to remove the asset from (max 50).

remove_assets_from_creative_sets

Remove one or more assets from all creative sets.

Asset IDs to remove from all creative sets (max 10).

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Installation

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