Report on Search Ads 360 accounts, campaigns, ad groups, keywords, ads and conversions, run Search Ads 360 Query Language queries, and upload offline conversions

Google Search Ads 360 guMCP Server

List the Search Ads 360 customer accounts the signed-in user can access directly

list_accessible_customers

Customer IDs and resource names the signed-in user can access directly. Manager accounts expand into their clients with list_customer_clients.

Get a Search Ads 360 customer account's name, type, status, currency, time zone, and manager hierarchy

get_customer

Customer resource with name, manager flag, account type and level, status, currency, time zone, and manager IDs.

List the client accounts under a Search Ads 360 manager account, including nested managers

list_customer_clients

Client accounts linked under the customer, with level, manager flag, status, currency, and time zone. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

List the manager accounts linked to a Search Ads 360 customer, to find a login_customer_id

list_customer_managers

Manager links for the customer with the manager's resource name, link ID, status, and start time. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Account-level performance metrics for a Search Ads 360 customer over a date range, optionally segmented

get_account_performance

One row per segment value (or a single row) with customer identity and metrics. Money fields ending in Micros are millionths of the account currency. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Campaigns with settings and performance metrics for a date range, filtered by status, channel, name or IDs

list_campaign_performance

Campaign rows with status, channel, bidding strategy type, dates, budget, and metrics. Money fields ending in Micros are millionths of the account currency. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Ad groups with settings and performance metrics for a date range, filtered by campaign or status

list_ad_group_performance

Ad group rows with status, type, CPC bid, parent campaign, and metrics. Money fields ending in Micros are millionths of the account currency. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Keywords with match type, bids, quality score and performance metrics for a date range

list_keyword_performance

Keyword rows with text, match type, status, bids, quality score, parent ad group and campaign, and metrics. Money fields ending in Micros are millionths of the account currency. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Ads with type, headlines, descriptions, URLs and performance metrics for a date range

list_ad_performance

Ad rows with type, status, headlines, descriptions, final URLs, parent ad group and campaign, and metrics. Money fields ending in Micros are millionths of the account currency. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Dynamic Search Ads search term report grouped by the landing page each search matched, with metrics for a date range

list_dynamic_search_ads_landing_pages

Dynamic Search Ads rows with the matched landing page, parent ad group and campaign, and metrics; the API does not expose the search term text itself. Money fields ending in Micros are millionths of the account currency. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

List individual Floodlight conversions recorded in the last 60 days with their attributed click, ad, keyword and campaign

list_conversions

Conversion rows with IDs, conversion and visit times, revenue, quantity, attribution, conversion action, device, and parent ad group and campaign; date_range filters on the conversion date. Money fields ending in Micros are millionths of the account currency. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

List conversion actions (Floodlight activities and other conversion sources) configured for a customer

list_conversion_actions

Conversion action rows with ID, name, status, type, category, goal and metric inclusion flags, lookback window, attribution and value settings, and Floodlight tags. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Upload a batch of offline Floodlight conversions to Search Ads 360

insert_conversions

The inserted conversions as stored, including the IDs Search Ads 360 assigned.

Update a batch of existing offline conversions in Search Ads 360, for example to change revenue or mark them REMOVED

update_conversions

Tell Search Ads 360 the time up to which all offline conversions for a Floodlight activity have been uploaded

update_conversion_availability

Run a Search Ads 360 Query Language query against any resource and page through the rows

search

Query rows as SearchAds360Row objects keyed by resource, plus fieldMask, totalResultsCount, summaryRow and custom column headers when requested. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more). Money fields ending in Micros are millionths of the account currency.

Run a Search Ads 360 Query Language query and return up to max_limit matching rows in one response, without paging

search_stream

All query rows as SearchAds360Row objects keyed by resource, plus summaryRow and custom column headers when requested; add a LIMIT clause to bound the query server-side. Money fields ending in Micros are millionths of the account currency.

Search the Search Ads 360 field catalog to find resources, attributes, segments, and metrics usable in a query

search_fields

Field metadata: category, whether it is selectable, filterable and sortable, data type, enum values, and the resources, segments and metrics it combines with. Returns one JSON object with `items` and `next_cursor`; pass next_cursor back as cursor to fetch the next batch (null when no more).

Get metadata for one Search Ads 360 resource or field, including the metrics and segments a resource supports

get_field

Field metadata; for a resource the metrics and segments arrays list what can be selected with it in the FROM clause.

List the custom columns defined for a Search Ads 360 customer, usable in queries as custom_columns.id[ID]

list_custom_columns

Custom columns with ID, name, description, value and render type, and the system columns they reference.

Get one Search Ads 360 custom column by ID

get_custom_column

Custom column with ID, name, description, value and render type, and the system columns it references.

Google Search Ads 360

MCP server URL

Works with

Tools 21