Watch this video to see this flow in action: https://vimeo.com/1122355645/7dab97510c

What does this flow do?

Scale influencer marketing by automatically sending personalized outreach emails to TikTok creators.

Here's how it works:

• Find the TikTok profile page of an influencer you want to research, then trigger the Gumloop Browser Extension

• Researches the influencer and finds background information (e.g. name, email)

• Grabs engagement metrics and video analytics from the influencer's profile

• Generate a personalization blurb for reaching out to the influencer, referencing the most recent video on the creator's profile

• Take all the research and the personalization blurb and create a new row in a Google Sheet

Who is this for?

• Marketers looking for influencers that could be good candidates for partnerships

What is this solving?

Influencer marketing is a powerful tool, but it can be tough (and expensive) to find the right influencers for your product. This flow analyzes a TikTok creator’s most recent videos to generate a personalized outreach message. It also researches that creator, estimates their expected CPM, and feeds that info into a Google Sheet for comparative analysis.

Requirements

• Gumloop Chrome Browser Extension https://www.gumloop.com/browser-extension

• Google Sheet with required column headers — you can use this link to make a copy of a Google Sheets template: https://docs.google.com/spreadsheets/d/1Lxl3opCUpXZUb9O7MVgx_3EZtoycTMHWv_947qFoHzs/edit?usp=sharing

How to customize this flow

• Change the Personalization Blurb parameters: In the Personalization Blurb node, you can adjust the prompt to change the output. By default the prompt is designed to sound casual and use only lowercase. Feel free to change it to whatever works best for your needs!