Who is this for?

• B2B sales and marketing teams capturing leads through forms

• Sales operations teams looking to automate lead qualification

• Companies using Typeform for demos, trials, or contact forms

• Teams who need instant visibility into high-quality leads

• Organizations struggling with manual lead scoring and delayed follow-ups

What is this solving?

This flow eliminates manual lead qualification bottlenecks. Instead of sales teams manually researching each lead, scoring fit, and deciding who to prioritize, this automation instantly evaluates every submission against your Ideal Customer Profile (ICP). It ensures high-quality leads get immediate attention while preventing sales reps from wasting time on poor-fit prospects.

Common pain points this solves:

• ⏰ Hours spent manually qualifying leads

• 📉 Inconsistent scoring criteria across team members

• 🐌 Delayed response times to hot leads

• 👻 High-quality leads slipping through the cracks

• 💸 Sales resources wasted on low-fit prospects

What does this flow do?

1. Captures - Automatically triggers when someone submits your Typeform

2. Enriches - Uses Apollo to gather detailed person and company data

3. Scores - AI evaluates the lead against your custom ICP criteria (out of 100)

4. Routes - Splits leads based on score:

   • High scores (70+): Creates/updates HubSpot contact + sends Slack notification to sales team

   • Low scores (<70): Outputs for separate nurture workflow

Result: Your sales team gets instant notifications about qualified leads with context, while unqualified leads are automatically filtered out. No more manual research or inconsistent scoring.