Competitor Article Insights & Content Gap Analyzer
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LAST UPDATED
December 10, 2025SOLUTION
Marketing
INTEGRATIONS USED
DESCRIPTION
Overview
This flow helps SEO and content marketing teams gain a competitive edge by extracting competitor article titles, identifying content gaps, and organizing insights into a structured Google Sheet.
When to Use
Typically triggered when planning content strategies or performing competitive analysis to uncover opportunities for new or improved articles.
Integrations
- Web Scraper / Data Extractor: Extracts article titles from competitor websites.
- Content Analyzer: Identifies content gaps by comparing competitor topics with your existing content.
- Google Sheets: Organizes and compiles extracted data and insights for easy review and collaboration.
Output
The flow outputs a comprehensive Google Sheet containing competitor article titles, analyzed content gaps, and topical mappings that guide strategic content planning.
HOW DO YOU SET THIS UP?
1.
Configure Competitor URL
Enter the URL of the competitor blog or their article listing pages in the input node.
2.
Provide Google Sheets Destination
Update the Google Sheets integration with the destination spreadsheet URL where the organized competitor insights will be saved. The sheet should have articleTitles, pillars, lowest Article Count PIller, count, gap_summary, pillar_article_suggestion, and spoke_articles_suggested headers like the one it's link used here.
Hand-picked by the Gumloop team
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