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Analyze competitors' recent content activity and generate an email report

CREATED BY

KD

36 Templates

9.8k Views

LAST UPDATED

November 5, 2025

SOLUTION

Marketing

INTEGRATIONS USED

DESCRIPTION

What does this flow do?

This flow will automatically monitor a competitor's website for newly published content, and send a professionally formatted email report with strategic insights to your inbox. Here's how it works:

  • Use Exa to newly published content (and get links to that content)

  • Summarize that content at a high level, and provide insights on any patterns in the content strategy

  • Format and send those findings as a report in an HTML email

Who is this for?

Content marketers who are trying to understand their competitors' content strategies, and plan accordingly.

What is this solving?

Rather than spending your precious time scouring your competitors' blogs and product updates yourself (Unpredictable! Time-consuming! Tedious!), let this flow do that work for you. Track articles, blog posts, press releases, or product updates to stay informed about your competitors’ latest activity.

How to customize this flow

  • Date range: Change the Days Back number in the first interface node. By default, it's set to 50.

  • Add a time trigger: set this flow to trigger automatically once a month (or at your preferred frequency).

  • Change the email template design: In the Generate HTML Email node, you can adjust the prompt to change the design parameters. Try changing the specified color palette or typography.

HOW DO YOU SET THIS UP?

1.

Enter competitor domain

In the first interface node, enter the name of the domain you want to analyze, e.g. "yourcompetitor.com"

2.

Enter your email

In the first interface node, enter the email that you want to send the report to (probably your own email)