Product Market Gap Analysis with Airtable and Slack

DESCRIPTION

Overview

This automated workflow is designed for Product Managers. It transforms a defined customer pain point into a structured, executive-ready Product Discovery Report in Google Docs. It leverages AI Web Research to analyze current market solutions, identify critical unmet needs, and brainstorm a list of preliminary, data-backed feature ideas. This process significantly shortens the product ideation and competitive analysis phases.

How It Works

Define Focus: The user manually inputs the core customer Pain Point (e.g., "The difficulty of cross-platform data synchronization").
Research Landscape: The Web Research Node searches for and compiles summaries of the top market solutions and competitor approaches addressing this pain point.
Synthesize Strategy: The Ask AI Node analyzes the research to determine the main solution categories and identifies the single, most critical Unmet Need (The Gap).
Ideate & Format: A second Ask AI Node generates preliminary Feature Ideas to fill the identified gap. A final AI step structures all data (Gap, Ideas, Source Links) into clean Markdown.
Generate Report: The Google Docs Writer takes the structured Markdown and automatically creates a professional, titled document for immediate sharing.

Use Cases

Product Managers: Launching product discovery sprints by instantly providing a data-backed competitive gap and feature list.
Strategy Teams: Identifying "white space" opportunities where current market solutions are weakest for new market entry.
Innovation Labs: Automating the first stage of ideation by linking real-world, verified pain points directly to conceptual solutions.

Setup Requirements

Input Node: Requires manual entry of the target customer Pain Point.
Web Research Node (Olostep): Requires an active account/subscription to perform external, high-quality web searches. You can find your API key by signing up for Olostep.com for free.
Google Docs Writer: Requires a connected Google account with permissions to create and edit documents in the target folder.

HOW DO YOU SET THIS UP?

1.

Define the Problem

In the initial Input Node, enter the exact Core Customer Pain Point you wish to analyze (e.g., "Frustration with vendor lock-in").

2.

Verify Research Scope

Review the keywords/search phrases within the Combine Text node to ensure they are highly relevant to your target customer and market.

3.

Connect Olostep

Remove the "<token>" and add your API key (from your olostep.com account) after the "Bearer". Make sure that there's a space between your key and the word "Bearer".

4.

Connect Google Docs

Authenticate the Google Docs Writer Node for the final report to be created.

Hand-picked by the Gumloop team