How Shopify is Accelerating AI Adoption with Gumloop

Shopify has been a leader in adopting AI. It first started with their engineering teams, but they soon realized that AI should support more than just technical work. Today, people across the company, including those in marketing, customer support, commercial, operations, and talent, are using AI tools to work more efficiently and think more creatively. 

At Gumloop, we not only share this belief but built our entire company around it. We are focused on building tools that make it easier for anyone to get things done and move faster. We are obsessed with figuring out how to put the lightning bolt of productivity into more hands. 

When we began working with Shopify, the goal was simple. They wanted a way for teams to create secure, scalable, and easy-to-use workflows that anyone could understand and share. That is exactly what Gumloop helps make possible. 

Together, we are working to bring automation to more people, removing the complexity so teams can focus on what matters most. 

From Pilot to Company-Wide Rollout: Gumloop at Shopify 

As part of Shopify’s broader AI strategy to help employees adopt automation tools, the company began by piloting Gumloop as a potential solution. The results came quickly. Just weeks after the pilot launched, Shopify decided to roll out Gumloop across the entire organization. The decision was driven by the platform’s broad workflow capabilities and unexpectedly high adoption across teams. 

Employees who never considered themselves technical are now building workflows that have been used thousands of times. What once required engineering time can now be done independently, helping teams launch faster and iterate more often. In less than two months, Shopify employees identified high-impact use cases across departments. As a result, Gumloop has become a widely used tool for automation across teams to streamline work and boost productivity. 

• Internal Messaging & Collaboration automation via summarization, notification, and distribution of updates across key communication channels 
• Customer Success streamlined internal and external customer research, drastically reducing response times by tying together CRM, data warehouse insights, and external qualitative research.
• Commercial and RevOps teams processed thousands of accounts with nuanced research and scoring, allowing customer-facing people to spend less time on back-office work and more time with customers.
• Marketing automated editorial content generation to help new customers discover new product features via SEO, hear customers’ needs through social listening and personalize messaging for new campaigns. 
• Engineering & Dev-Ops automated CI/CD build orchestration and alerts, GitHub PR & issue digests, error/incident triage. 
• Support Operations automated ticket summarization, DSAT & aging-ticket alerts and case review and quality analysis. 

Across just a handful of sales workflows alone, teams estimated they saved thousands of hours within their first few weeks using Gumloop. 

Early Impact by the Numbers 

• 110+ teams actively using Gumloop 
• ~6K unique workflows created across the company 
• 17m+ actions executed 
• Thousands of hours of work saved 
• Zero security incidents 

Why automate with Gumloop? 

In short, we’re enterprise-ready by design. 

Scalable: Large organizations operate at significant scale, and their automation tools need to keep up. Gumloop was built with that in mind. Behind the scenes, it can support millions of actions without requiring non-technical teams to manage complex infrastructure. Rate limits, concurrency and memory management are all an afterthought to solving the problem. 

Shareable and Usable: Workflows created in Gumloop are designed to be easy to share across teams. Anyone should be able to hit the ground running, customizing other people's workflows for their needs. 

Secure: The most valuable workflows often involve internal data, which brings strict requirements around access, auditing, and debugging. All of these become hurdles to vibe coding an internal tool. Security needs to be built in from day one. Gumloop provides robust access controls and monitoring tools that meet enterprise standards, helping teams build responsibly without slowing down. 

Features from our enterprise offering allow IT/Security to deploy Gumloop to thousands of people without pulling their hair out. 

Gumloop 🤝 Shopify

After working closely with Shopify on the company-wide rollout, we’re excited to share that our partnership is now growing even stronger with Shopify Ventures officially investing in Gumloop!

This milestone is especially meaningful to us as a Canadian startup 🇨🇦. We’re proud to be building alongside one of the country’s most respected tech companies, and we see this as just the beginning. 

We look forward to continuing our work with Shopify, helping more teams automate smarter, move faster, and unlock new possibilities together.

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